Hey, I’m
Irene Montalban
I’m a Product Designer based in Los Angeles, CA. I build 0→ 1 products, shaping product development through strategic, iterative improvements that are validated through user research and cross-functional collaboration.
Design Approach
SKILLS
Defining vision and direction. I align user needs with business goals by collaborating with stakeholders, prioritizing features, and creating roadmaps to drive engagement and growth.
Product Strategy
Understanding users. I'm experienced in user interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.
UX/UI Design
Building the experience. I use Figma to build wireframes and high-fidelity screens. I'm experienced in designing responsively across web and mobile apps.
User Research
Validating ideas. I build rapid high fidelity prototypes and get out in the field, doing both remote online testing and meeting research participants in person. Build, test, iterate, repeat.
User Testing
Selected works
EXPERIENCEB2C / Website
Driving product vision and strategy by leveraging user insights, stakeholder goals, and budget constraints to optimize the IM Toolkit’s information architecture, leading to a 65% increase in site visits and an 80% improvement in resource findability.
Redesigning the Information Architecture
T UX ResearchTl T Strategy T TIInformation Architecture TI
B2B / B2C / Financial Web Application
Redesigning a member-centric solution that ties diverse systems and members’ products, minimizing the time it takes for Credit Union representatives to navigate between member products and find transaction data by 13%.
Streamlining Credit Union Member Experience
T UX ResearchTl T Strategy T TIInformation Architecture TI TIProduct Design TI
B2B / B2C / Financial Web Application
Designing a team-supported experience for Credit Union representatives when accessing and adding to a collection of services for the products in a member’s portfolio resulting in a 22% decrease in time when assisting members.
Optimizing Financial Documentation System
T UX ResearchTl TIProduct Design TI
B2C / Web
Spearheading research to discover our area of opportunity in the home-buying journey, building features including the home maintenance suggestions feature resulting in a 15% increase in signups.
Designing a Platform that Supports Homeowners
T UX ResearchTl T Strategy T TIInformation Architecture TI TIProduct Design TI
B2C / Web
Leading product strategy, user research and ideation, I aligned our users’ problems with The Carle’s business goals and development efforts for features that were feasible within our time constraints resulting in a 20% decrease in customer service calls and phone orders to the bookshop.
