Hey, I’m
Irene Montalban

I’m a Product Designer based in Los Angeles, CA. I build 01 products, shaping product development through strategic, iterative improvements that are validated through user research and cross-functional collaboration.


Design Approach

SKILLS


Defining Vision and Direction.
I align user needs with business goals by collaborating with stakeholders, prioritizing features, and creating roadmaps to drive engagement and growth.

Product Strategy


Validating Informed Ideas. I bring strong experience conducting user interviews and synthesizing insights to quickly validate ideas by prioritizing the riskiest hypotheses for testing.

Rapid-Prototyping + Testing

Show, Don’t Tell. I use Figma to build wireframes and prototypes as a means to articulate nuanced design interactions and gather actionable feedback.

Research Driven Decisions

Systems Thinking

Ecosystem-Centered Design. I think beyond screens and understand how all parts of a product’s ecosystem interact with each other in a dynamic, interconnected way.


Projects

EXPERIENCE
B2C / Website


Driving product vision and strategy by leveraging user insights, stakeholder goals, and budget constraints to optimize the IM Toolkit’s information architecture, leading to a 65% increase in site visits and an 80% improvement in resource findability.

Redesigning the Information Architecture


T UX ResearchTl
T Strategy T TIInformation Architecture TI

B2C / Mobile


Led the design strategy for a preventive health app, boosting engagement and retention by 7%, by implementing accountability-driven workflows and unifying cross-product experiences, to promote healthy living in a competitive market.

Driving Health Engagement


T StrategyTl
T Product Design T TISystems Thinking TI

B2B / B2C / Financial Web Application


Redesigning a member-centric solution that ties diverse systems and members’ products, minimizing the time it takes for Credit Union representatives to navigate between member products and find transaction data by 13%.

Streamlining Credit Union Member Experience


T UX ResearchTl
T Strategy T TIInformation Architecture TI TIProduct Design TI

B2B / B2C / Financial Web Application


Designing a team-supported experience for Credit Union representatives when accessing and adding to a collection of services for the products in a member’s portfolio resulting in a 22% decrease in time when assisting members.

Optimizing Financial Documentation System


T UX ResearchTl
TIProduct Design TI

B2C / Web 


Spearheading research to discover our area of opportunity in the home-buying journey, building features including the home maintenance suggestions feature resulting in a 15% increase in signups.

Designing a Platform that Supports Homeowners


T UX ResearchTl
T Strategy T TIInformation Architecture TI TIProduct Design TI

B2C / Web 


Leading product strategy, user research and ideation, I aligned our users’ problems with The Carle’s business goals and development efforts for features that were feasible within our time constraints resulting in a 20% decrease in customer service calls and phone orders to the bookshop.

Strategizing a Purposeful Shopping Experience


T UX ResearchTl
TIStrategy TI