Welcome! I’m Irene -
l approach end-to-end design with a deep understanding of human psychology and strategy to deliver user-centered solutions and captivating digital experiences.
B2B / Learning Web Platform
Discovery Education
UX Research & Strategy, Product Design
Led the end-to-end design process of a student performance reporting tool for teachers that optimized educators’ standard mastery evaluation experience per classroom resulting in a 4% increase in weekly active users.
B2B / B2C / Financial Web Application
UX Research & Strategy, IA, Product Design
Redesigning a member-centric solution that ties diverse systems and members’ products, minimizing the time it takes for Credit Union representatives to navigate between member products and find transaction data by 13%.
B2B / B2C / Financial Web Application
UX Research, Product Design
Designing a team-supported experience for Credit Union representatives when accessing and adding to a collection of services for the products in a member’s portfolio resulting in a 22% decrease in time when assisting members.
B2C / Web
UX Research & Strategy, IA, Product Design
Spearheading research to discover our area of opportunity in the home-buying journey, building features including the home maintenance suggestions feature resulting in a 15% increase in signups.
B2B / B2C / Financial Web Application
UX Research & Strategy
Leading product strategy, user research and ideation, I aligned our users’ problems with The Carle’s business goals and development efforts for features that were feasible within our time constraints resulting in a 20% decrease in customer service calls and phone orders to the bookshop.