Hey, I’m
Irene Montalban
I’m a Product Designer based in Los Angeles, CA. I build 0→ 1 products, shaping product development through strategic, iterative improvements that are validated through user research and cross-functional collaboration.
Design Approach
SKILLS
Defining Vision and Direction. I align user needs with business goals by collaborating with stakeholders, prioritizing features, and creating roadmaps to drive engagement and growth.
Product Strategy
Validating Informed Ideas. I bring strong experience conducting user interviews and synthesizing insights to quickly validate ideas by prioritizing the riskiest hypotheses for testing.
Rapid-Prototyping + Testing
Show, Don’t Tell. I use Figma to build wireframes and prototypes as a means to articulate nuanced design interactions and gather actionable feedback.
Research Driven Decisions
Systems Thinking
Ecosystem-Centered Design. I think beyond screens and understand how all parts of a product’s ecosystem interact with each other in a dynamic, interconnected way.
Projects
EXPERIENCEB2C / Website
Driving product vision and strategy by leveraging user insights, stakeholder goals, and budget constraints to optimize the IM Toolkit’s information architecture, leading to a 65% increase in site visits and an 80% improvement in resource findability.
Redesigning the Information Architecture
T UX ResearchTl T Strategy T TIInformation Architecture TI
B2C / Mobile
Led the design strategy for a preventive health app, boosting engagement and retention by 7%, by implementing accountability-driven workflows and unifying cross-product experiences, to promote healthy living in a competitive market.
Driving Health Engagement
T StrategyTl T Product Design T TISystems Thinking TI
B2B / B2C / Financial Web Application
Redesigning a member-centric solution that ties diverse systems and members’ products, minimizing the time it takes for Credit Union representatives to navigate between member products and find transaction data by 13%.
Streamlining Credit Union Member Experience
T UX ResearchTl T Strategy T TIInformation Architecture TI TIProduct Design TI
B2B / B2C / Financial Web Application
Designing a team-supported experience for Credit Union representatives when accessing and adding to a collection of services for the products in a member’s portfolio resulting in a 22% decrease in time when assisting members.
Optimizing Financial Documentation System
T UX ResearchTl TIProduct Design TI
B2C / Web
Spearheading research to discover our area of opportunity in the home-buying journey, building features including the home maintenance suggestions feature resulting in a 15% increase in signups.
Designing a Platform that Supports Homeowners
T UX ResearchTl T Strategy T TIInformation Architecture TI TIProduct Design TI
B2C / Web
Leading product strategy, user research and ideation, I aligned our users’ problems with The Carle’s business goals and development efforts for features that were feasible within our time constraints resulting in a 20% decrease in customer service calls and phone orders to the bookshop.
